"Transferring the online meal kit operating model to the brick-and-mortar merchandising format requires a different approach to the meal kit business," according to a consultant cited in
Supermarket News. "As a result, meal kit companies have reduced the variety they offer at retail, and for the most part have reduced the frequency of new menu introductions. In addition, meal
kit operators also need to to adjust to creating meal kits that have some degree of shelf life."
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