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Thanks, Millennials: 'Avocado Toast,' 'No Filter' Are Now Paint Colors

Millennials apparently eschew the mundane task of visiting a big box store for paint swatches and samples. In response, Clare and Backdrop are selling paint through their websites. “Convenience and a friction-free life, ideally one in which any desire can be fulfilled through clicking and swiping, is the millennial consumer’s utopia, and now that utopia has colors of its own, with generationally appropriate names like Clare’s ‘No Filter’ (a light beige with warm undertones),” according to the New York Times.

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