Not everyone can afford a Birkin handbag. OK,
most people can’t afford a Birkin. In lieu of spending five figures or more on a purse, French designer label Hermes is offering up a fanny
pack for a mere $6,000. Aiming to appeal to a younger shopper (read: millennial), the company is opening up a store in New York’s hip Meatpacking District, where it will also sell skateboards.
"Like its peers in luxury retailing, who are bringing DJs and tattoo artists into stores, Hermès aims to liven up its boutiques to lure newcomers,” according to the
Wall Street
Journal.Read the whole story at Wall Street Journal »
