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Local Search Seeks Depth, Gets Personal

As local search evolves on the Web, some directories are turning to users to update profiles and submit reviews based on experience. Social networking is the de rigueur method for up-and-coming directory sites. Social networking is the emerging trend for building Web-based directories. Rather than direct competition with Internet yellow pages sites, smaller sites such as Judy's Book and Insider Pages expand on the flat listings typical of yellow pages with reviews and testimonials about local businesses.

Read the whole story at ClickZ, August 25, 2005 »

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