Lululemon’s new leader says there’s “no need” to discount the $100 yoga pants the activewear brand is famous for, despite the plethora of cheaper imitations. Lululemon
Chief Executive Calvin McDonald said the company plans to launch new products from deodorant to sneakers. He also said he wants to increase awareness of a brand he says still isn’t
well-known to many customers, according to The Wall Street Journal
. The company will become more than an apparel retailer, he said.
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