To “ensure credibility in the numbers used” to report radio revenue, the Radio Advertising Bureau has established a two tier revenue verification program, according to RAB President and Chief
Executive Officer Gary Fries. In conjunction with the Nationwide Market Revenue Measurement Advisory Committee and accountants Miller Kaplan, Arase & Co., approximately 40 stations will be selected
for on-site verification each quarter. Procedures will include the agreeing of six months’ revenues as reported to the station’s books and records and the referencing of contracts to establish that
the station is responsible for all “events for which NTR Non-Spot is being reported.” Focus will be on both the accuracy of the numbers reported and the propriety of revenue classification. Stations
selected for random verification will receive a letter of notification and a minimum of two weeks to prepare for the on-site visit, which will take approximately 90 minutes.