TiVo is developing its first ever "Public Service Advertainment" (PSA) showcase with NFL Hall of Famer Ronnie Lott. The effort that will recognize the contributions that many high- profile athletes
make to charities in their own communities, as well as helping to raise funds for those non-profit institutions. The "Champions for Charity Showcase" will be distributed later this fall to all TiVo
subscriber households, giving the segment a total audience in excess of 1 million viewers. A fundraising
website will allow viewers to make contributions to these
charities.
