Tacoda Systems, a new enterprise software company that aims to help online publishers “grow their revenue by leveraging the most valuable segments of their
audiences,” today announced that Forbes.com has become the fourth major media company to use its Audience Management Software (AMS). AMS has already been installed at CondeNet, Advance Internet and
The Weather Channel’s weather.com which are using it to 1) collect data about prospects as users interact with their websites and other digital marketing channels, 2) integrate that data and merge it
with data from existing systems; 3) generate a single, enterprise-wide set of user/prospect profiles; and 4) automate marketing programs that target audience segments with similar profile
characteristics. Forbes.com is expected to be the first AMS user to incorporate offline subscriber data into the information collected by AMS about online users. The result, company officials hope,
will be the industry’s most complete audience profiles of online users and an enhanced ability to automate marketing programs that cross on- and offline platforms.
