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Lime Seeks To Set Itself Apart

By showing other aspects of the electric scooter company’s business, Lime hopes to set itself apart from its growing number of competitors, which include Bird Rides and Skip Transport. “It’s just a more expansive lens than ‘This is a scooter to get you from point A to point B,” Duke Stump, a former executive of Lululemon Athletica Inc. and Nike Inc. who was named Lime’s first CMO in February, tells The Wall Street Journal.

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