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First Half Ad Spending Surges, Internet Trails Hispanic, Cable TV

Ad spending in the media tracked by Nielsen Monitor-Plus shot up 5.7 percent during the first half of 2005, a faster rate of growth than some forecasters had been predicting. And the fastest rising medium was not the Internet, but Spanish-language TV, followed by cable TV. While Internet ad spending turned in a healthy 12.6 percent growth over the first half of 2004, that rate is much lower than what has been tracked by trade groups like the Interactive Advertising Bureau, and a number online ad forecasters.

Read the whole story at MediaDailyNews, August 30, 2005 »

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