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Cher Preps New Fragrance Line

  • WWD, Tuesday, May 21, 2019 4:28 PM

This fall, Cher will debut her first scent since she launched the now-discontinued Uninhibited in 1987. It’s called Eau de Couture by Cher, and she’s been working on it for four years, according to WWD. The company helping market it is Scent Beauty, the recently launched fragrance company from Bernd Beetz and Mormoris -- a duo that "created the celebrity fragrance boom" of the early 2000s at Coty.

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