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Female Athletes Face Misogyny In Sponsorship Negotiations

  • Complex, Thursday, May 23, 2019 9:25 PM
Track and field athlete Allyson Felix is calling attention to the misogyny female athletes encounter when seeking maternity protections during sponsorship negotiations. In an op-ed for the New York Timesthe six-time Olympic gold medalist opened up about her experience as a newly pregnant athlete in contract negotiations with Nike, revealing that the talks came to a "standstill" after the brand failed to guarantee that she wouldn't be punished for under-performing in the months after childbirth, according to Complex. Nike wanted to pay her 70% less than the amount she earned before pregnancy.



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