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GM's Mary Barra: Sometimes The Most Effective Ads Don't Win Awards

During General Motors' first quarter earnings call, an analyst asked GM CEO Mary Barra whether the automaker’s products lack the desirability of key rivals, particularly when it comes to vehicle design and effective marketing tactics that attract buyers. Barra’s answer in part: “We could have the right package and efficiency and affordability for the customer and winning in the marketplace and then having advertising that breaks through. But sometimes the advertising that breaks through and is most effective with the customers isn’t the one that wins all the awards.”

Read the whole story at GM Authority »

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