Conde Nast's Cargo Nets American Media Chief

Five months after its launch, Conde Nast is bringing new management in to run Cargo, its new shopping magazine aimed at men. Lance Ford, president of American Media, has been named vice president and publisher of the fledgling Condé Nast title.

Ford apparently has plenty of experience publishing to laddie crowd. While at Dennis Publishing in the late 1990's, Ford steered the launches of Maxim, Stuff, and Blender. But he actually began his publishing career with advertising sales positions at Condé Nast flagships such as Gourmet, The New Yorker, and Bon Appétit, where he was the associate publisher.

Condé Nast is owned by Advance Magazine Group.

The first half of 2005 was good to Cargo, and the magazine posted revenue of $16,115,525 for the first half of this year--up sharply from $9,435,130 over the same period in 2004, according to Magazine Publishers of America figures, a jump of 70.8 percent.

Cargo's 2005 pages were also up over the same time period--329.59 this year versus 242.16 in 2004, an increase of 36.1 percent.



Ford succeeds Alan Katz as Cargo's publisher. Katz left the magazine this month to become vice president and publisher of Vanity Fair.

Condé Nast Publications also announced last week that it will be launching a business magazine and Web site under the direction of former Wall Street Journal Deputy Managing Editor Joanne Lipman. Former New Yorker Publisher David Carey will also supervise a new business group overseeing the as-yet-unnamed publications.

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