ZenithOptimedia And Starcom Snag Richemont Media Planning

  • August 31, 2005
ZenithOptimedia and Starcom, part of Publicis Groupe's media networks, have won the European, North American, Latin American, and Middle Eastern media planning and buying concerns from the Richemont agencies. The appointment follows a four-month review period, at the end of which the Publicis companies bested Mediaedge:cia for Europe, Interpublic's Universal McCann for Americas, and Starcom for the Middle East.

Richemont is one of the world's leading luxury goods groups, with businesses including Cartier, Officine Panerai, and Chloé.

--Michael Deibert

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