ZenithOptimedia and Starcom, part of Publicis Groupe's media networks, have won the European, North American, Latin American, and Middle Eastern media planning and buying concerns from the Richemont
agencies. The appointment follows a four-month review period, at the end of which the Publicis companies bested Mediaedge:cia for Europe, Interpublic's Universal McCann for Americas, and Starcom for
the Middle East.
Richemont is one of the world's leading luxury goods groups, with businesses including Cartier, Officine Panerai, and Chloé.