- CNN.com, Sunday, June 2, 2019 9:02 PM
LaCroix, with its retro label and unique flavors, became an unlikely leader in the seltzer market. But now it's facing competition from bigger, deeper-pocketed companies. “American consumers
increasingly seek out drinks that have functional elements, like nutritional value or a jolt of caffeine," per research company Mintel in a CNN report. “They also want healthy, low-sugar or
sugar-free offerings. Sparkling water ticks a lot of those boxes.”
Read the whole story at CNN.com »
