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Giant Rolls Of Toilet Paper Appeal To Multi-Segments

Urban millennials and aging consumers are two segments within the same demographic group — single-person households. Procter & Gamble researchers have discovered that a giant toilet-paper roll appeals to both segments. “Young people appreciate the convenience of not having to change the roll so often, and aging consumers find a bigger roll easier to handle,” according to Mother Jones. Charmin Forever Roll is 8.7 or 12 inches in diameter, compared to five inches for conventional rolls, and will last two or three months.

Read the whole story at Mother Jones »

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