Retired tennis star Andy Murray is returning to Wimbledon as part of American Express’ multiplatform takeover as the official payment partner for the tennis Grand Slam. Murray, who becomes a
global brand ambassador under a multi-year deal and will be featured in a multimedia effort scheduled to break this week “reminding fans to bring their American Express card to unlock a unique
experience at Wimbledon.” The effort includes TV, digital, social media and outdoor.
Read the whole story at New York Sports Journalism »