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Disney Goes All Out For 'Lion King' Marketing

That campaign includes the usual mix of trailers, posters and advertising (billboards and social media) as well as an extensive collection of promotional partnerships and event appearances. "We had a very carefully planned out ‘pulsed’ campaign," Disney president of marketing Asad Ayaz tells The Hollywood Reporter. "'The Lion King' is a beloved property. At the same time you’re bringing in new audiences around the world who may not have seen the original."

Read the whole story at The Hollywood Reporter »

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