That campaign includes the usual mix of trailers, posters and advertising (billboards and social media) as well as an extensive collection of promotional partnerships and event appearances. "We had a
very carefully planned out ‘pulsed’ campaign," Disney president of marketing Asad Ayaz tells The Hollywood Reporter
. "'The Lion King' is a beloved property. At the same time
you’re bringing in new audiences around the world who may not have seen the original."
Read the whole story at The Hollywood Reporter »