Online publishing company Minyanville Wednesday went live with a deal with Yahoo! that involves customized landing pages on the Internet portal company's finance site. Yahoo! has a similar arrangement
with just one other company, financial software retailer Quicken.
The deal provides for Yahoo! to both power stock quotes on Minyanville--a subscription site that incorporates images of
pixilated cartoonish characters into its news coverage--and create a Minyanville-oriented landing page for visitors from the site.
As of Wednesday, Minyanville users who research stock prices
through the site are taken to a Yahoo! Finance page that displays a thin Minyanville-oriented banner immediately below the Yahoo! Finance logo. The banner contained two of Minyanville's cartoon icons,
and links directing visitors back to Minyanville news articles and archives.
--Wendy Davis
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