The daily content will be available to all outlets that already syndicate content from the agency.
The Fresh Toast launched in 2016 and has attracted traditional companies and investors like Dan Nordstrom and Glenn Johnson, in addition to entering a successful partnership with Postmedia Network, which owns 67% of Canada’s media.
The partnership came about as the Tribune Content Agency became increasingly interested in capitalizing on the growing public interest in marijuana and related products. With CBD products available in-store and online at Walmart, CVS and Amazon and medical marijuana available in two-thirds of U.S., the climate is ripe for expanded content around the industry.
The Fresh Toast focuses on two aspects of the cannabis industry — consumer interest and the medical field — producing content that attracts a valuable audience each month.
“Our partnership with Tribune Content Agency gives the public tools and important information for how to use medical marijuana and CBD to alleviate symptoms and pain from a variety of conditions,” says JJ McKay, founder-publisher of The Fresh Toast.