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Influencers, Bloggers, Not Really Trusted By Consumers

"Despite their high profile, influencers and bloggers are among the least trusted sources of shopping recommendations. So are tech-related sources such as Alexa," begins a Chain Store Age article citing an Oracle study. So just who do consumers actually trust? Family members (picked by 77%) and friends (by 75%) -- more than any other source.

Read the whole story at Chain Store Age »

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