Procter & Gamble Co. spent $6.751 billion on advertising in the recently ended fiscal year, or about $352 million less than the previous year, according to a filing with the U.S. Securities &
Exchange Commission. CEO David Taylor told analysts the company is spending smarter to reach a more targeted audience. Ad spend was cut, in part, by reductions in agency compensation and by
reducing the number of times a consumer sees the same digital ad, the
Cincinnati Business Courier reports.
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