• by Melynda Fuller , August 20, 2019

The Atlantic announced this week that Alisa Leonard will join as its head of global marketing.

In this role, Leonard will work closely with The Atlantic’s creative studio, Atlantic Re:think, as she leads marketing initiatives for its global partnerships team.

Leonard will work with executive creative director of Atlantic Re:think Jeremy Elias and senior vice president of global partnerships Johanna Mayer-Jones.

Prior to her role with The Atlantic, which she takes up this month, Leonard ran her own brand strategy and transformation consulting firm called HelloQ. HelloQ worked with leading companies, such as Coca-Cola, Micrsoft and the UN Refugee Agency, on generational trends, brand experience and design and product development.

Leonard was also president of Levo League, a platform for professional millennial women. As president, she worked with brands to deliver custom insights, integrated marketing solutions and employee-engagement programs. 

In addition to her those roles, Leonard has worked at several agencies, including socialdeviant and iCrossing.

Separately, Bonnier Corp has named Toby Hill EIC of e-bike and electric two-wheel mobility brand Cycle Volta. Hill begins his role immediately.

Prior to joining Cycle Volta, Hill spent eight years with trade publication Bicycle Retailer and Industry News (BRAIN) as managing editor. He has also worked with the Orange County Register, The Hollywood Reporter, Backstage and Crain Communications.

Cycle Volta launched earlier this year as a new digital and social-media brand from Bonnier Motorcycle Group.

The new property covers electric-assist bicycles, micro-mobility and electric motorcycles across digital, video (including YouTube) and social-media platforms. Additional e-bike information will be distributed through content-syndication partners. 

Bonnier is home to seven titles and its Motorcycle Group saw a 1,122% increase in subscribers and a 356% increase in views over a three-year period, according to the company.