Online music seller Napster has selected Carat Fusion -- known until this week as Carat Interactive -- to become its new agency of record. Carat will handle all media planning and buying, including
broadcast, cable, print, outdoor, interactive, search engine marketing and affiliate marketing. Mediasmith, which was awarded the $25 million Napster account in June of 2004 and won
MEDIA
magazine's 2004 Creative Media Award for the online media category for work for that brand, will work on Napster's business through the end of the year.
-- Amy Corr