Following its settlement of a lawsuit against Google, Geico is sending out warning letters threatening to sue other companies that are buying its name as a search engine advertising term. The auto
insurer is warning competitors that it now has grounds to take legal action against anyone who purchases the search engine term "Geico" in an attempt to get consumers to click through to a non-Geico
Web site.
Read the whole story at Adage.com, September 13, 2005 »
