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Why One Consumer Rents Her Party Clothes

  • The Cut, Tuesday, September 3, 2019 2:37 PM
In "Seriously, Why Aren’t You Renting Your Clothes?," The Cut take a consumer-centric view of D2C brands like Rent the Runway, along with inside scoop on how the company is harnessing harnessed the “millions of data points at their fingertips.” Attention is also paid to the sustainability issue: "Over 100 billion items of clothing are made each year, and half of all fast-fashion garments are thrown away within a year. If you’re only going to wear a leopard skirt for one season, doesn’t it make sense to rent?"

Read the whole story at The Cut »

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