• Campaign, Sunday, September 22, 2019 2:44 PM

Lego is debuting a new tagline, "Rebuild the world.” It’s intended to be a rallying cry for children to reimagine a more playful universe. Created by BETC Paris and The Lego Agency, it will run globally in markets including Beijing, Berlin, London, Mexico City, New York, Paris and San Francisco across TV, cinema, events and out-of-home.  Creatives features a chase scene between a hunter and a clever rabbit, mixing elements of reality with fantastical scenes imagined by kids. “Lego bricks don’t appear until the end, but every character and vehicle is based on an actual toy with the same characteristics,” according to Campaign.

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