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Kimberly-Clark Invests in D2C Brand Thinx

A Wall Street Journal article about the growth of nontraditional feminine-care products notes that category member "Kimberly-Clark Corp., which sells Kotex brand tampons and pads, hopes to capitalize on the shift. The consumer-products giant is investing $25 million in startup Thinx LLC, which makes reusable period underwear." The pairing with a D2C company "aims to get the mostly online brand into mainstream retailers like Target and Walmart." But Thinx is still " a niche product since it launched in 2015, with $50 million in sales last year," out of a $1.6 billion industry in the U.S.

Read the whole story at The Wall Street Journal »

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