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Buick Badging No Longer Features Nameplate

General Motors’ Buick division has stopped adding chrome “Buick” signage on the back of its 2019 vehicles. The vehicles instead carry the brand’s logo. “Buicks still carry a stylized version of the brand’s 'tri-shield' logo, which was introduced to highlight its stylish but poor-selling 1959 Electra, Invicta and LeSabre models,” according to The New York Times. “The absence of Buick lettering leaves room for the new Avenir badge, which Buick introduced as a ‘sub-brand’ suggesting a higher level of luxury. Some auto analysts expect that Buick will eventually make a full transition to the Avenir name.”

Read the whole story at The New York Times »

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