I gave a speech to the 2nd Annual World Obesity and Weight Loss Congress in Washington, DC, discussing the many ways in which the food industry is responding to the obesity problem in the United
States. I have provided an excerpted version below. Childhood obesity is an extremely complex problem and all of us - marketers, parents, government, and educators - all have an important role to
play to address it. The advertising community is committed to being part of the solution. Here are five critical steps the industry has taken to tackle the issue head-on:
Read the whole story at ANA Blog - Dan Jaffe, September 14, 2005 »
