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How 'Yoga Babble" Can Lead To Business Crashes

"CEOs Are Not Here to Save Us," explains this article that dissects the trend of CEOs whose "high-mindedness didn’t protect them from the harsh realities of running a business." It's a long post, but worth it for quotes like this, explaining how a company's airy mission statement can be likened to "yoga babble," which one marketing professor defines "as if my yoga instructor went into investor relations." ”

Read the whole story at The New York Times »

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