The New York Times Company announced that advertising revenue increased 2.0% over last year in August 2002, with gains coming from each of the Company's three newspaper segments. For the flagship
daily, The New York Times's advertising revenue increased 3.1%. National advertising revenue rose with financial services, telecommunications, media an fashion posting the largest gains. The Fashions
of The Times fall magazine, which came out on August 18, was the largest issue since 1986, with 144 advertising pages. Classified advertising revenue decreased as weakness in help-wanted advertising
was offset in part by growth in real estate advertising. Retail advertising revenue declined primarily due to softer restaurant advertising. The New England Newspaper Group's advertising revenue
increased 0.2%. For August 2002 compared with August 2001. The Regional Newspaper Group's advertising revenue increased 1.4%.
