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Nike Targets Gamers With Limited-Edition Sneaker

Sneaker collectors looking to land a pair of Nike’s next exclusive shoe need NBA 2K skills. “Nike and one of the most popular basketball simulation video games out there—NBA 2K20—are collaborating on a unique sneaker drop that connects Nike’s SNKRS app with a new in-game mode giving players the chance to gain access to a group of limited-edition sneakers,” according to the Sourcing Journal. The collection of sneakers is known as “Gamer Exclusives.”

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