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Exclusive Colleges Buy Data, Drive Down Admission Rates

Like everything else, it’s all about image and branding. Some colleges are buying data about students, including approximate test scores, then recruiting some to apply—even if they aren’t likely to get in. “Those kids’ eventual rejections drive down admission rates, making the schools look more exclusive and pushing them up in national rankings,” according to The Wall Street Journal.

Read the whole story at The Wall Street Journal »

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