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Makeup Brands React To 'Natural' Trend

  • Fortune, Wednesday, November 13, 2019 11:06 PM
Some teens are eschewing makeup and fashion and are committed to social issues. Investment bank and securities firm Piper Jaffray released its semiannual teen survey this fall, detailing just how influential the [natural] trend is, noting a 21% decrease in cosmetic spending among female teens year over year,” according to Fortune. Some makeup brands are upping their “green” efforts as a result.

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