Who knew? Democrats are more likely to buy Levi's jeans, while Republicans are wearing Wranglers, even though both "got their start as the go-to jeans" for those "who pioneered the American West,"
according to MRI-Simmons data analyzed by The Wall Street Journal.
The rise in consumers' shopping partisanship "can be seen from cars and food to sports and news," continues the
article, which includes charts (no surprise, CNN is on one end, Fox News on the other) and interviews with consumers.
Read the whole story at The Wall Street Journal »