The American Cancer Society is launching its annual Coaches vs. Cancer effort with more than 350 NCAA coaches and the National Association of Basketball Coaches. The marketing effort, “United Front
,” includes a TV spot featuring Jim Boeheim (Syracuse), John Calipari (Kentucky), Tubby Smith (High Point) and Roy Williams (North Carolina). Over the past 26
years, Coaches vs. Cancer has raised more than $125 million in the fight against cancer.
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