Patagonia once again made a big anti-consumerism statement. To encourage donations (instead of crazed Black Friday shopping,) the brand is matching donations to grassroots environmental organizations
through its
Action Works platform. “The holidays are a time when families get together to eat, drink, be merry—and likely argue about politics,” reports
Fast Company. “Every gathering has a climate-change denier (or at least a contrarian), so maybe instead of yelling at them about the planet, this provides an opportunity to take the high
road.”
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