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Gum Makers Adding Vitamins, Caffeine, Breath Fresheners

In an effort to boost flagging sales and the perception that gum chewing seems tacky, Mondelez and other gum makers are coming up with formulas that they say convey additional benefits. There's Apollo Brands' ’“Fly Gum,” which releases caffeine and vitamin B, for one. Others purport to boost energy, alleviate headaches and stimulate weight loss.

Read the whole story at The Wall Street Journal »

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