Mattress maker Serta has partnered with DJ Clark Kent, a hip-hop artist, musician, producer and designer, for the release of the iC1, a limited-edition sneaker. The shoe features Serta’s
iComfort UltraCold System technology, a carbon fiber-infused memory foam and high-performance MaxCold fabric, designed to help pull the heat away from feet for a cool, comfortable feeling. It is used
in the company’s iComfort mattress.
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