
Over the past year or so, Meredith Corp has
taken several of its lifestyle titles, including Coastal Living, Traditional Home and Cooking Light, exclusively to the newsstand, while shuttering the traditional subscription
model.
Then, last month, the company announced Coastal Living would once again offer
subscriptions to a premium quality quarterly magazine, the same one being sold at retail.
This week, Cooking Light announced it will resume a print subscription model beginning with
the winter 2020 issue. Like Coastal Living, an annual subscription to Cooking Light costs $20 for four issues, while a two-year subscription is $30.
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The quarterly will continue
to be available on newsstands for $11.99 an issue.
Editor Anne Cane, who is based in Birmingham, Alabama, will direct the brand, which includes the print magazine, CookingLight.com and
products such as the subscription-based Cooking Light Diet.
Cooking Light’s sections “Dinner Tonight” and “Good. Food. Fast.” will continue to
appear in EatingWell, along with other editorial that was absorbed by the title as Cooking Light prepped to become a newsstand-only title.
"This consumer-driven model is a
profitable approach that underlines the appeal and desirability of a great product and the power of print,” Doug Olson, president, Meredith Magazines.
“As we create
innovative ways to connect with consumers across channels, it's exciting that the immersive experiences our print products offer continue to resonate with existing and new
audiences."
Meredith title
Rachael Ray Every Day will
become a newsstand-only title in January. Its last issue at its current frequency of 10 times a year will end with the December issue.