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Forever 21 Hires Expert To Lead Brand Revamp

Forever 21, struggling after filing for Chapter 11 bankruptcy protection in September has hired Marisa Thalberg, former global chief brand officer of Taco Bell and current strategic advisor to Yum! Brands (parent of Taco Bell), "in a short-term project to lead its efforts in redefining and transforming" the brand, according to Chain Store Age.

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