Around the Net

Greeting Card Industry Defies Mobile Age

Despite the abundance of ways to communicate digitally, the paper card industry is experiencing a resurgence. “While the two generational cohorts before them valued the convenience and speed of digital communication, those born between 1981 and 2000 seek a slower and personal way of doing things,” according to Fast Company. “Part of the reason for this is that adults under 40 years of age grew up with the many risks associated with digital information and devices such as fraud, loss of privacy and identify theft. This group has surprised many with their preference for retro technologies such as beautiful pens, paper books, paper bills and vinyl records.”

Read the whole story at Fast Company »

Next story loading loading..