- Reuters, Wednesday, January 8, 2020 7:53 PM
Impossible Foods, the company behind Burger’s King’s Impossible Burger, says it cannot produce enough of its imitation meat to partner with McDonald’s. “Impossible Foods and
its rivals are duking it out over partnerships with fast-food chains to cash in on the roughly $3,500 per person average that Americans spend each year on food away from home,” according to
Reuters. McDonald's launched a 12-week test in the fall of a plant-based "PLT" burger in Canada, using patties made by Beyond Meat, which told Reuters that its talks with McDonald’s are going
well.
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