Circulation auditor BPA announced on Wednesday that 96 consumer magazines had applied to its organization for membership during the recently completed 2004-2005 fiscal year, with 85 of those titles
concentrated in North America.
BPA's consumer magazine members and applicants for this past fiscal totaled 538. BPA recently garnered attention when it was announced that its Frequency of
Reporting Task Force (FRTF) had recommended a new process that would make circulation data available for each issue of a magazine, as opposed to the current twice-yearly method.
The so-called
"top-line" circulation data would consist of both paid and non-paid qualified subscription copies and single copies, taking into account the appropriate subtotals and overall qualified paid/non-paid
total.
--Michael Deibert
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