Boston residents mostly love Hyundai’s Boston-themed Super Bowl spot, but are taking issue with the way the word “wicked” is used. “Viewers have been weighing in on the use of
the word ‘wicked,’ which gets tossed around in the ad in a way that Boston ears might find, well, wicked awkward,” according to the
Boston Globe. “Wicked is not an
adjective, it’s an adverb,” one person pointed out, after the South Korean car manufacturer unveiled the commercial online this week. “Wicked awesome, wicked cold. Nothing is just
‘wicked.’”
Read the whole story at Boston Globe »
