The D2C space is so crowded that "new businesses are formed every day, each claiming to offer something unique. But many of these businesses seem similar to past ones, or they offer a service that may
not naturally fit within the direct-to-consumer model," according to
Modern Retail. So "businesses must figure out a way to telegraph that their product is superior — or that they offer
some kind of service that makes it different from the rest." And at least one expert cited expects a shakeout of D2C brands, with survivors “serving a slightly different customer with a slightly
different point of view.”
Read the whole story at Modern Retail »
