Storyful To Launch Video Licensing Marketplace

Storyful has launched a video licensing marketplace, called Storyful Video, that will allow media outlets and production houses to buy content directly from the Storyful archive of user-generated videos for broadcast or digital publication. 

Storyful has nearly 17,000 social videos licensed from content creators.

“We’ve been licensing content for nearly a decade and continue to do so every day,” Darren Davidson, editor-in-chief of Storyful, told Publishers Daily. “With Storyful Video, we’re making it easier for new clients to license individual clips, particularly if they are working under tight deadlines.”

Based in Dublin, Storyful aggregates, verifies, acquires and distributes news videos and user-generated content to publishers and advertisers. It was acquired by News Corp in 2013 for $25 million.



For the first time, customers will have the ability to browse and buy individual videos from Storyful’s archive. 

This marketplace will streamline the process newsrooms and production houses go through to acquire a video on a specific story, especially with the tight turnaround of breaking and viral news.

“The main goal was to create a way for those people to access our library and buy what they need quickly,” Davidson said.

To purchase a video, any user can create an account by registering on the Storyful Video site. Once approved, users will be able to purchase a video immediately, Davidson said. 

Users can filter videos by category and publish date. Each video also comes with background information, credit guidance and pricing according to intended usage for digital, TV and advertising.

While Davidson did not provide numbers on how much it costs to purchase licensed videos on Storyful, he did say the tiers are based on “a few different pieces of criteria, including intended usage. It really depends on how a potential buyer wants to use the video.”

Storyful Video will also serve as an opportunity for amateur videographers, citizen journalists and viral video creators to submit their video content for possible licensing.

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