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Trying to Imprint 'That's Classic' in Younger TV Viewers' Minds

A cable network specializing in vintage movies known for classic lines like "Here's looking at you, kid," is hoping to get more kids looking at it. The network is TCM, formally Turner Classic Movies, which since its introduction in 1994 has presented films like "Casablanca," the source of the line above, in uncut and commercial-free form. Long a favorite of older viewers drawn to its movies from the golden age of Hollywood, TCM is now trying to appeal to younger film fans.

Read the whole story at The New York Times, September 30, 2005 »

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